STRATEGY, CONCEPTION AND CAMPAIGN MANAGEMENT
Brands and companies only exist in the digital world if people talk to and about them. In order to make your brand visible on the web, we analyse and identify the correct channels to reach your target group. We build sales funnels and create messages that generate talk value in the appropriate target groups. A clean strategy and a well thought out concept are the key foundation for a successful campaign in producing content that really works. In producing content that really works a clean strategy and a well thought out concept are the core foundation for a successful campaign.
TARGET GROUP AND CHANNEL ANALYSIS
Before developing a story and creating content, we take a close look at your communication goals. We then analyse suitable target groups, relevant channels in which the targeted consumers move and which topics interest them. Based on this information we create the appropriate sales funnels which are the basis for all content measures.
Workshops
With some complex projects, the solution or path to reaching a goal are not immediately clear. Perhaps you simply want to review existing structures and procedures in order to bring a breath of fresh air into your marketing. In these cases workshops can be helpful. We design and moderate workshops then tailor them according to your needs.
Marketing Outsourcing
We act as your extended marketing arm. If needed, we can also take over and manage your entire marketing. Our colleagues, (most of whom have held senior marketing positions in renowned companies before joining Epic Minutes), will work with you to develop and budget targeted communication activities and evaluate the results.
PRODUCTION
Hello media overload! With the abundance of content constantly hitting the user, hardly anyone takes the time to fully consume the entire subject matter. Time is valuable. Users want information in compressed, easily digestible morsels - presented in an entertaining way. What could be more obvious than the medium of film? In 30 to 90 seconds, we get your message across in an emotional, informative and inspiring way, and above all, we get to the point effectively.
We don't plan for only one production. We shoot additional material whenever possible. This footage can be later used to create teasers that lead to the main film. We often generate so much footage during a shoot that it is also used for full-length documentaries or longer image films. We also take still photography during our production shoots fully taking advantage of the shooting location and maximising our time.
CONCEPT & STORY BOARD
In order to produce a good film we need an even better idea. Only when the concept for the various channels has been defined do we formulate the core idea that runs through the script as a red thread.
PRODUCTION PLANNING
Creativity also needs to be planned. We organize your shoot from A to Z, reducing overhead to a minimum in order to be as efficient and flexible as possible.
SHOOTING LOCATIONS
PRODUCTION - FILMING
Our extensive outdoor experience allows us to showcase products and content in some very remote locations. Our clients benefit from this knowledge not only when we search for locations and organise filming permits, but also when the company itself is the shooting location.
Being flexible allows our team to adapt and meet our clients specifications. Multiple data backups, logistical tasks and adequate catering for our team members are all duties that become second nature with our experience, allowing us to work smarter with the least amount of effort.
POST PRODUCTION
Even the best footage can be rendered useless if it is not properly edited and re-edited. Post production is responsible for transforming the best footage captured into a film worthy of our clients name.
Our three offices located in Hamburg, Salzburg and Tyrol are equipped with identical master-edit workstations, which are networked with each other. Clever data handling enables us to work on projects from each of our locations. Thus offering our clients three sites for post production ensuring jobs get edited as quickly as possible.
EDITING
Our offices are equipped with a modern 64 Bit - 4 K editing system for fast and efficient processing of images. Due to the flexible adjustment of the data size and the use of Adobe Premiere, unnecessary conversion times for different film formats are eliminated. This allows us to guarantee a short time-to-market process. Our "On-Demand-Option" differs clearly from a classic production company.
MOTION DESIGN - ANIMATION
3D and motion animations are created in order to illustrate content in need of explanation, to loosen up, or to stage the corporate identity. Doing so does not only support comprehensibility of the project, but it also shines the customers logo in a new light.
COLOR GRADING
MUSIC PRODUCTION
Good color grading is an indispensable part in ensuring the uniform look and feel of a film. We rely on programmed color grading in our cameras as well as in post production to merge the different camera types from GoPro to 4K Red Epic, under a uniform color roof.
Great images are only half of the story! The other half is contributed by the sound. Every good film gains life with a specific soundtrack. The sound makes the music and the music makes the emotional connection between the viewer and the images. With our own music production, we also provide the right sound design with individual compositions for each film. By using our own compositions, we avoid high license costs and blocked web videos due to copyright violations. Our customers thus receive their own exclusive sound library and their own corporate sound including all rights.
EDITORIAL AND COMMUNITY MANAGEMENT
Communication on the social web places high demands on website operators. On one hand, fans are accustomed to short reaction times, requiring resources on the part of the fan page operators. On the other hand, the demands of the platforms themselves must also be met. In addition to the high posting frequency, the contributions should meet certain framework conditions in order for algorithms to be applied and in turn, appeal to the fan. To ensure that all requirements are met, we create content plans based on defined strategy, write the post text and put everything online. Our staff also ensures that your fans receive prompt feedback. Our editors keep a constant eye on your social media channels and react accordingly. Even when critical comments are made by users, our team members ensure professional responses.
INFLUENCER-MARKETING
Influencer marketing is now firmly established as a discipline in marketing. What began in B2C is now also being continued in B2B topics. This tool is indispensable, especially when it comes to building up opinion leadership on specific topics. We identify the right people in your company who can act as a mouthpiece on the web. We help develop topics in which we build up corporate influencers and establish them as opinion leaders.
ANIMATIONS & INFOGRAPHICS
Nowadays, the integration of boring PowerPoint charts or posting of animated presentations are no longer sufficient to interest a target group. Even infographics need to be presented in a sexy form. We create appropriate graphics and animations for integration on the social web.
CAMPAIGN CONTROL AND EVALUATION
Life on the internet might seem unfair sometimes. We have partnered to create great content together and now your company needs an advertising budget for online channels. In many cases Facebook & Co. receive payments from brands, making advertising money a condition for visibility. We help you plan and use your campaign efficiently always keeping a close eye and making adjustments whenever needed. We also rely on data-driven techniques where needed, but if necessary we bring the most suitable partners on board in order to reach the desired outcome. So what has all this actually achieved? We would like to have this question answered as well and evaluate all our measures. In order to do that, we dive deep into the world of KPIs, statistics and analysis. You will receive clearly presented results on a regular basis.
PHOTO
We are not only a film production company we also produce images for extensive purposes such as cover photos, press photography, etc.. Professional photography is part of our service portfolio. Feel free to contact us and view some examples of our work.
