EDITORIAL AND COMMUNITY MANAGEMENT
Communication on the social web places high demands on website operators. On one hand, fans are accustomed to short reaction times, requiring resources on the part of the fan page operators. On the other hand, the demands of the platforms themselves must also be met. In addition to the high posting frequency, the contributions should meet certain framework conditions in order for algorithms to be applied and in turn, appeal to the fan. To ensure that all requirements are met, we create content plans based on defined strategy, write the post text and put everything online. Our staff also ensures that your fans receive prompt feedback. Our editors keep a constant eye on your social media channels and react accordingly. Even when critical comments are made by users, our team members ensure professional responses.
INFLUENCER-MARKETING
Influencer marketing is now firmly established as a discipline in marketing. What began in B2C is now also being continued in B2B topics. This tool is indispensable, especially when it comes to building up opinion leadership on specific topics. We identify the right people in your company who can act as a mouthpiece on the web. We help develop topics in which we build up corporate influencers and establish them as opinion leaders.
ANIMATIONS & INFOGRAPHICS
Nowadays, the integration of boring PowerPoint charts or posting of animated presentations are no longer sufficient to interest a target group. Even infographics need to be presented in a sexy form. We create appropriate graphics and animations for integration on the social web.
CAMPAIGN CONTROL AND EVALUATION
Life on the internet might seem unfair sometimes. We have partnered to create great content together and now your company needs an advertising budget for online channels. In many cases Facebook & Co. receive payments from brands, making advertising money a condition for visibility. We help you plan and use your campaign efficiently always keeping a close eye and making adjustments whenever needed. We also rely on data-driven techniques where needed, but if necessary we bring the most suitable partners on board in order to reach the desired outcome. So what has all this actually achieved? We would like to have this question answered as well and evaluate all our measures. In order to do that, we dive deep into the world of KPIs, statistics and analysis. You will receive clearly presented results on a regular basis.